As much as we’d like to imagine that someone uttered those words, we’re pretty sure that no one has ever said them out loud. But that doesn’t mean that they don’t notice the difference between a nice parking lot that’s smooth and clean, and a gravel lot that’s full of litter and other debris. It might be okay for a honky tonk or the county fair, but most people prefer to patronize businesses that focus on the little things.
When it comes to growing any brick and mortar business, you simply can’t overestimate the importance of curb appeal. Whether you’re dealing with regular customers or trying to encourage new customers to pull into your parking lot, you owe it to yourself to keep it clean and presentable. It’s also good for employee morale, because it shows the members of your team that the details are always important to you.
As if it wasn’t already hard enough to grow your business, we’re now forced to do it in the middle of a global health crisis. Many brick and mortar businesses are currently hanging on by a thread, and trying to learn how to survive with a skeleton crew. The good news is that people are gradually beginning to adapt to the changes, and starting to get out again. What better way to let them know that you take their safety seriously than giving them an immaculately clean parking lot to pull into?
