As any retailer will tell you, the first step to making a sale is getting prospective customers to walk in the front door. But the truth is that the first step is actually getting them to pull into the parking lot. A dirty parking lot might not quite discourage them, but it certainly doesn’t leave the best first impression. It makes them wonder what other details that you’re neglecting. A clean parking lot, on the other hand, shows them that you care, and can also increased the perceived value of your product or service.