When it comes to growing any brick and mortar business, you simply can’t overestimate the importance of curb appeal. Whether you’re dealing with regular customers or trying to encourage new customers to pull into your parking lot, you owe it to yourself to keep it clean and presentable. It’s also good for employee morale, because it shows the members of your team that the details are always important to you.
As if it wasn’t already hard enough to grow your business, we’re now forced to do it in the middle of a global health crisis. Many brick and mortar businesses are currently hanging on by a thread, and trying to learn how to survive with a skeleton crew. The good news is that people are gradually beginning to adapt to the changes, and starting to get out again. What better way to let them know that you take their safety seriously than giving them an immaculately clean parking lot to pull into?
As we approach “the new normal,” one of the realities that we currently have to face is doing more with less. Many businesses are remaining closed until our current pandemic is under control, and the ones that are considered “essential” are being forced to operate without a full staff. That’s why it’s so important for business owners to find ways to delegate as many responsibilities as they can. But the truth is that even under the most ideal conditions, it’s not always a good use of your time to try to do everything!
