A neat and clean parking lot makes a good impression on prospective customers, and parking lots that are well maintained tend to have fewer problems. On the other hand, a dirty and neglected parking lot can send an unwanted message, and can discourage people from pulling in.
Your parking lot is your calling card, and a lot of potential customers will judge the quality of your business by the condition of your parking lot. A clean, well-kept lot sends a signal that the business is orderly, detail oriented, and focused on the needs of the customer. An unkempt lot sends the opposite signal, regardless of what the reality may be.
Your parking lot is a lot like your calling card. If it’s clean, neat, and free from stains and clutter, it creates a good first impression. But if it’s not, it still creates an impression, but not necessarily the one that you’re hoping to present.
