You might think that an immaculately clean parking lot might not make that big of a difference in your bottom line, but you’d be surprised. It’s certainly not the sole reason why people patronize your business, but the overall cleanliness of your storefront sets the tone for the customer’s experience. If it starts with a positive first impression, they’re going to be more comfortable, spend more time at your store, and probably also spend more money. It’s also good for employee morale. Your sales force will have better attitudes and be more productive If they don’t have to walk through a parking lot full of trash on their way into work each morning.